Digital Signage is a technology of information submission on electronic media (displays, projective systems, etc.) installed in public places. Advertizing messages distributed via Digital Signage, reach target audience in the place most suitable for contact and in due time. This leads to significant increase in one advertizing content conversion. The advantage of such messages over traditional static forms of outdoor advertizing consists in easier and quicker replacement of the message contents, dynamism of the image, adaptability of messages to environment and audience, specifically online.
Digital Signage is characterized by a high rate of return on investment in comparison with printed advertisements.
- Remote change of content.
- Demonstration of advertizing messages addressed directly to the target audience.